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You’re not going to buy music from Microsoft – your Spotify subscription is a far better choice.

If you’re going to buy a streaming movie, you’ll get it from Apple or Amazon, not Microsoft. I don’t say this to be critical, just as a reality check. It looks like the Google Play store on Android phones or the Apple Store on iPhones, except there’s nothing you want. I make it disappear when I set up new computers.) Go ahead! If you have a Windows 10 computer, open up “Store.” Take a look. (If you’re one of my clients, you’ve never seen it. The Store is the icon on the taskbar that you’ve never clicked on. In another article, I’ll tell you about the sad history of the Windows Store and try to explain why Microsoft can’t give up on it.įor now, let me give you an example of why you’ve never looked at it. Something drives Microsoft to keep trying. There will be no burst of enthusiasm for the Windows Store to change that.

Over the next five or ten years, desktop computers will become a niche product, primarily used by businesses and creative professionals. The decline is broader than Windows, and it is permanent. Windows is going through a slow, long-term decline. Microsoft believes that Windows can return to its position at the center of our technology world if all of us begin to use the Windows Store to install programs.